Midsona implements management changes in Division North Europe


In the light of Erk Schuchhardt’s decision to step down from his role as Director for Division North Europe, Heiko Hintze will assume this role and he will also be part of the Group Management. Heiko Hintze has been Commercial Director of the division since spring 2023.

During his short time at Midsona, Heiko Hintze has reorganized the commercial function within the division and concluded several customer agreements that are expected to have a positive effect from the beginning of 2024. He is an experienced leader who in previous roles has driven growth and created results. He has held several senior positions, including Managing Director of Santaverde and General Manager of Yogi Tea where he successfully built the European business. He has also held senior roles at Cadbury and Colgate-Palmolive.

Erk Schuchardt, sold the family business Davert GmbH, to Midsona in 2018 and subsequently stayed on as Managing Director and played an important role in the integration of the business into Midsona.

"We want to thank Erk Schuchardt for his visionary leadership and contributions to Midsona and at the same time welcome Heiko Hintze in his new role", says Peter Åsberg, CEO and President of Midsona.


Peter Åsberg, CEO and President

Phone: +46 730 26 16 32

E-mail: peter.asberg@midsona.com

Max Bokander, CFO

Phone: +46 708 65 13 64

E-mail: max.bokander@midsona.com


Midsona develops and markets strong brands within health and well-being, with products that help people live a healthier and more sustainable life, with an increased understanding of the origin of the raw material and with transparency as to the content. The Midsona share is listed on Nasdaq Stockholm. For more information www.midsona.com/en.

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Press Release - Changes in Group Management